In 2023, fashion designer TOMBOGO created a White Claw bag for us that held a single can of White Claw — made entirely out of can tabs — for NYFW. Thus, The CLAW™️ Bag was born.

This expanded into an entire clothing collection that debuted at Art Basel, including a jacket, pants, and accessories like earrings and a belt made from can tabs.

We got a writeup in Adage, which was pretty cool for me personally.

Agency: VCCP US
GCD: Gianmaria Schonlieb
CD: Nikki Mirsaeid
Senior Content Creator: Greer Hiltabidle
Content Creator: Madeleine Fournier