For Friendsgiving, we put together a box filled with everything a perfect Friendsgiving could need, like a card game, speakers, White Claw-embroidered napkins, and an Uber Eats gift card (to stock up on White Claw before guests arrive, of course).

Then we put the boxes together, dropped them simultaneously across 7 cities in the US — LA, NYC, Austin, Houston, San Diego, San Francisco, and Chicago — and hid the coordinates in photos on Instagram. They were claimed in minutes and we had a lot of fun interacting with White Claw superfans.

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