For Parents, I produced videos with creators in Parents’ Collective, a group of parenting influencers and UGC creators who created content specifically for Parents’ Instagram and TikTok.
Over the course of my time at Dotdash Meredith, I worked with 10 creators to create videos on a monthly basis. This process included working with the creators on pitching ideas, getting approval from the brand, receiving and editing down videos, and sending finalized videos to the brand to post. The result was more than 16 videos created on a monthly basis for Parents, which totaled 60 videos per quarter for the brand.
Here are a few high-performing videos:
Halloween costume (2.5m views)
Coffee math (817k views)
On my way to grandparents (1.1m views)
Trick for raising boys (365k views)
Additionally, I worked with doctors as part of Health’s Medical Expert Board video series. These doctors, which included a public health doctor, a gastroenterologist, a dermatologist, and a gynecologist, would create 12 videos per quarter for Health.
Here are a few high-performing videos:
Russian manicure facts (47.5k views)
5 surprising foods a gastroenterologist eats (25.4k views)
How often should you wash your sheets? (33.3k views)
