One of the hallmarks of working in social is to be “always on” — so I’m well-versed in keeping abreast of viral moments and trends that we can comment on.

For White Claw, this also meant creating evergreen moments specifically for social. This a small selection of work I’m proud of. These moments ranged from designing matchbooks in White Claw flavors (mine was black cherry) to designing custom White Claw wrapping paper to send out to White Claw superfans for the holidays. I’ve even designed some CLAW-inspired stickers and put them up around the streets of NYC.

I’ve written scripts and filmed fun sketch comedy videos, turned my apartment sink into a cooler for a fun social moment, worked with influencers for flavor-inspired fashion photoshoots, and cast models to announce new White Claw flavors (green apple, anyone?).

I’ve even created (and starred in!) parodies of fan-favorite movie moments with a White Claw twist. (To me, it is perfect.)