GIF of someone putting a White Claw into a bag that was made to hold a single can of White Claw and made out of can tabs

The CLAW Bag

The White Claw
Puffer Jacket

The Seltzer Snacker

At VCCP US, I was a content creator working on organic social for White Claw.

You can find more about individual projects and initiatives by clicking on the icons above, but here’s an overview of what I worked on during my time there:

  • Pitched, produced, filmed, and edited creative and engaging social media campaigns for the White Claw Instagram account (244k followers) and Twitter (42.2k followers), increasing engagement among their target demographic.

  • Project managed content programs and produced video and photo shoots, including booking wardrobe, styling, and casting model/talent.

  • Worked on social-first campaign to promote White Claw at New York Fashion Week and Art Basel to promote brand awareness and bring White Claw into the premium fashion space.

  • Conceptualized White Claw fashion and interesting gadgets that related to emerging cultural trends.