On the heels of The CLAW™️ Bag and The White Claw Capsule Collection’s success, I pitched something new for winter: a puffer jacket made entirely out of White Claw koozies.

I found The Modern Alien and worked with her to create the first and only White Claw Puffer Jacket. Then we grabbed a model, headed out on the streets of NYC, and shot the full look.

Find the full post here.